Noida, Greater Noida And New Gurgaon To Herald A Realty Revival

At a time when current market sentiment and consumer confidence is at a low, the residential real estate of NCR will be on a project delivery spree in the coming few months. The delivery of projects will surely help developers retain customer trust and confidence in these times. Developers in this part of the world are in one of the most favourable development markets not only in India but also worldwide. At the same time, consumers today are discerning, thereby raising the bar in quality and timely deliveries.

Despite the favourable parameters, the real estate market in Delhi-NCR has witnessed an upheaval owing to numerous issues like the agitation against land acquisition and the subsequent court cases, increment in the rate of interest, inflation in the cost of raw materials, etc. If more developers see the value of standardized systems and planned corporatisation and the government also lends the required support, the real estate industry will see unprecedented and sustainable growth, much to the advantage of both investors and consumers.

VIKAS GUPTA, JMD, Earth Group is also of the view that timely delivery is one of the key issues that have been discussed widely on the Indian realty front. There have been instances when builders failed to provide possession on stipulated time frame or period. “Whatever the reasons there may be, but from the customer’s point of view we can never justify the delay in possession,” says Gupta.

Earth Group: Pioneering the Growth of Green Building

Since 1970, Earth Day has been celebrated every year on the 22^nd of April. It was envisaged to promote the idea of ecology, to encourage respect for life on Earth, and highlight growing concerns about different kinds of pollution. To protect the planet Earth from any further degradation, people around the world have come together and decided to mark it as a ‘sacred’ day in the calendar. First as concerned citizens and then as passionate and environment- friendly developers, a group of four people formed Earth Infrastructures Ltd on this special day on April 22, 2010. They decided to construct green buildings where one can have feel of a “sacred place” instead of only four-walled structure made of bricks and cement.

Since its inception, the Group is strictly adopting innovative construction technologies. Slowly but steadily, the sapling of Earth Infra planted four year back started showing like a full grown tree with a tremendous growth, paying dividends to each and everyone who have been associated with it. The stupendous growth that it achieved within a short span of four years has catapulted it as a household name. In the same period, it could successfully establish is as a group of companies catering to varied interests of customers. Buoyed by people’s trust, the Group started scripting glorious chapter in fulfilling their dreams of living in fresh air and conductive atmosphere, Leaving its peer group far behind.

Greener Living

A famous philosopher Toni Sorenson says,”A Journey through nature is always a road that leads to self-discovered.” Toni’s statement seems especially true when we talk for our residents in the lap of nature, we can’t lead to innovation driven society, a society where every person has greater sense of responsibilities is caring towards nature as well as his or her life. This fact was in the mind of the creators of the Earth Group when they seeded a real estate company with the commitment of deriving Greener spaces to the citizens so that they prosper and excel in a natural way and may become innovative persons to further lead the planet. In order to promote the innovativeness among the individuals through their offerings of green living in society, the creators of the Earth Group found their motto statement, i.e. ‘Innovation beyond Imagination’.

Not only that, with their objectives, the creators of the Earth Group also found the name of their venture as the Earth Infrastructures Limited and founded it on the very day of the Earth Group. So, the objectives were clear and path was defined.

Now when the four years are completing, the creators find their journey very remarkable ones..They have set the benchmark in the Indian real estate sector and the Greener Living is the buzzword now. Every reality consumer is seeking his or her desired places in proximity to the nature. They want natural way of living and their assembled with the non-artificial panorama and equipments.

Tremendous Growth

With the completion of fourth eventful year of corporate presence, Earth Group is now at forefront of the fastest emerging jey players in the Indian real estate landscape with 12 running projects in Delhi-NCR and Lucknow, the legendary vibrant capital city of Uttarpradesh. With around five dozen offices run by around 3000 skilled staff, the group has achieved a distinction of offering hassle-free services to around 15000 customer s and number in each category is growing rapidly giving a push to expanding plan, in coming years. It is planning to launch several state-of-art-projects ar Pan India level. The Group is planning to launch residential projects in Pan India including Dharuhera, Neemrana, Faridabad and Ludhiana.

Dynamic Leadership

The Group is set to be the most innovative and trusted brand in real estate industry by adopting new technologies with a focus on green and eco-friendly construction to fulfill the expectations of the customers. This is not possible without dynamic leadership.

“No doubt we are encouraging urbanization. But we are doing it with certain previous commitments to care for earth. We know earth is our “Mother” and we cannot play with its “sanctity” at all. We, the human’s beings will love our presence if we lose our Mother. Therefore, environment concerns are on our priority from the time of conceptualizing to completion of the projects,” said Mr. Vikas Gupta, JMD Earth Group of companies.

“We wish to state that we never stop thinking for the future. We keep on planning for the future projects besides working for in time completion of the ongoing projects. As such, we do have never things stated for the next year! We hope to have next year more projects at different locations across the country. We wish to adhere to our commitments at the time of firmly establishing ourselves and known as further more innovative brand in the real estate sector in India in the years to come.” said Mr. Avdesh Goyal, JMD.

CREATING MILESTONES IN REALTY SECTOR

Earth Infrastructures Ltd is one of India’s most renowned capitalized real estate companies. It has constantly been in the pursuit of excellence, using innovation and cutting-edge technology on all its projects. It has strong financial aid and engineering expertise, which makes it top of line infrastructure provider, with a global presence.

Earth Infra has a team of dynamic and young professionals who are qualified and highly experienced in management and marketing. Their motto lies in keeping their customers happy. The structured and unified marketing model followed by the Earth Infrastructures Ltd team has helped in building a strong network of channel partners, both in residential and commercial segment. Avdhesh Goel, FCA, ACS, AICWA, Joint Managing Director, Atul Gupta, Joint Managing Director, Rajnish Mittal, Joint Managing Director and Vikas Gupta, Joint Managing Director share their views.


How was the industry when you entered the business?

Real estate was very much unorganized and the belief level amongst the customers was very low when we started four years back in 2010. The whole eco system starting from government regulations, documentations and approvals were in such a state that it would require months even to get idea put across the customer to start the project. Although things are getting transparent but a few years ago, it was very tough for any real estate organization to prosper effectively.

How did you perceive things differently?

Thinking from the customers’ point of view and taking the customer first was the approach to make our journey different. Our corporate mantra is to move with customer mindset and deliver the projects timely and much better than what customer anticipates.

How has Earth Infra made a difference?

We dealt directly with land holders taking the traditional path with an effective marketing strategy entrusting the customers mind with positivity. Our main aim was to get the maximum respect for the brand in word and action.

How has the industry changed now?

As now the competition is increasing in the real estate and the overall quality of the projects have increased considerably and has reached an international level. The customer is more aware now due the technology and information available on internet. He sometime double/triple checks it before going in for any kind of investment. The industry has become more transparent now and all the legal formalities are laid in front of the customers.

 

VISION: WITH A COMMITMENT TO DELIVER UNIQUE, INTEGRATED PROJECTS THAT CATERS BEST TO CLIENT'S NEEDS, EARTH STRIKES TO BE THE MOST INNOVATIVE AND TRUSTED BRAND IN REAL ESTATE INDUSTRY BY ADOPTING NEW TECHNOLOGIES WITH THE FOCUS ON GREEN AND ECO FRIENDLY CONSTRUCTION.

MISSION: HASSEL FREE OPERATIONS WITH TOTAL CUSTOMER SATISFACTION BY RESOLVING CUSTOMERS ISSUE WITH UTMOST ATTENTION AND SPEEDY SERVICES ROUND THE CLOCK. EARTH IS DEDICATED TO DEVELOP AND DELIVER STATE-OF-THE-ART PROJECTS MATCHING TO STANDARDS AROUND THE GLOBE.

If you could change three things, what would you change?

1. Real estate has reached a stage where it should be given an industry status and like demanded by everyone there should be a single window clearance system for all the approvals.
2. Transparency in the system to be more customer-friendly with respect to customer and developer both.
3. The marketing practices for the real estate are still in a developing stage and customer has been through some rough experiences. The marketing practices should be standard and should be certified with facts and figures giving the customers no room for any kind of doubt.

Any other relevant input you would like to give.

Starting with one project in 2010 and now with ongoing 12 projects Earth Infrastructures Ltd has come up in a big way, out of 12 projects four are being delivered in 2015. Earth Infrastructures Ltd has got offices in around 50 cities across the country and 15000 satisfied customer bases they have got the work force of more than 1500 plus people and also most important more than 12 million sqft under construction. In their journey so far they have won many accolades at national and international level.

They have partnered with various national and international firms for technology and architectural finesse. Companies like CERRVERA & PIOZ - Spain, BDP- Netherland and Bose International - Europe are some of the firms with whom Earth Infrastructure has tied up to achieve technical brilliance.

They have got CLC block plant manufacturing cement block which gives five times strength of a normal wall. They have received the “Project of the Year award” by franchisee of India for their project TECH-1 at Noida Expressway which is mixed land used product.

Their project ICONIC has been ranked among the top 10 projects of Gurgaon. They have been given the best marketing campaign award by IRA Instituted by Property Observer Magazine.

Summarize your journey so far.

With four friends coming together and starting the company in 2010 it is now a family of 1500 plus employees. They started with their first residential project in greater Noida West by the name of Earth Town and now there are 12 ongoing projects and more than 12 million sqft under construction. It has been a commendable journey of dream –belief action and commitment.

Whom do you idealize as your role model?

Atul idolizes Ratan Tata as his role model as he was the pioneer in many things but mainly he is a great motivator and has built an empire due to his fantastic approach in team building and great vision towards a better and prosperous India. Every small step is taken with a vision towards a great dream and that is why a great empire can be built with a great dream and team.

One thing people don't know about you:

Atul is a travelling freak and wants to explore new places and detonations all the time and would love to go some new place in the world whenever he gets free time. Avdesh believes in accumulating good fortune through righteous actions and beliefs. He has the philosophy that whatever is sown will be reaped accordingly, so good action should be sown so as to reap good benefits.

Rajneesh has got an eye for latest trends in everything whether it is an architectural marvel or latest gadgets. He believes the technology can make life easy for all and is evident in his approach towards achieving the company's goal. Vikas Gupta is a relationship builder which he would like to keep eternal and everlasting.

Success Mantra: One can define and achieve success only through the right attitude. It’s only the attitude that matters to be able to build an empire and sustain it forever. Before setting this company we were marketing for others but only due to the right approach and attitude we are able to start 12 projects in the last four years and the completion and delivery by 2015. It is only attitude which drives the company to do something great to the environment, society and customers at large. They want to let the attitude flow in the employees and thus reach the customer to inform of a great project delivered on time.

Source: http://earthinfra1.livejournal.com/5766.html

Onus on government to protect, boost real estate

Presently, the real estate sector in India is facing several challenges. These include lack of adequate sources of finance, shortage of labour, steep rise in the prices of raw material, multiple tax system and lengthy and delayed procedures for approvals.

Funds are the basic requirement for any real estate project. These may be arranged through banks by availing loans. Another way to generate funds for the real estate sector is through Foreign Direct Investment (FDI). According to available information, the real estate sector in India has attracted a cumulative FDI worth over US $22 billion during the April 2000-June 2013 period.

Besides, small and big investors are also the source of finance for the realty developers. Despite all this, developers face shortage of funds. They have to arrange funds through loans from banks at a higher rate of interest. The government should fix reasonable interest rates for the real estate sector, considering the fact that the economy of a nation revolves around this particular sector besides other major sectors.

There is a dire need for the government to provide financial benefits to players in the real estate sector to build low cost and affordable housing for the masses across the country. Also, there is a need for reviewing the existing FDI guidelines for investment and development. Relaxation in FDI guidelines will further boost investment and development in this particular sector. Rather, the whole economy of the country will get a boost.

The cost of construction is increasing day-by-day. If one calculates, one finds that the cost of construction has risen by around 40 per cent in the last 24 months, approximately.

This is because of many factors. The bank rates are high. Many projects are getting delayed because of lengthy and complex procedures of sanctions from various government departments and ministries. The government, both at the state and the Centre, should try to simplify the procedures meant for approvals or sanctions for the real estate projects.

These delays also lead to escalation of cost. There was a slowdown to some extent also in the recent past. This also put an adverse effect on the real estate projects.

These days the real estate sector is not only facing labour shortage but is also under heavy pressure to pay increased wages to the labour. It has been observed that significant number of labourers have returned to their homes states after the start of the Government of India’s MNREGA programme. Labourers find it easy to get jobs at decent wages close to their respective homes. The real estate sector is likely to face more labour shortage in the coming time because labourers are getting attracted towards the MNREGA after listening about benefits of the MNREGA programme from others in their circle.

Therefore, the government must come forward to protect and boost the real estate sector by redressing problems and difficulties being faced by developers across the country.

Vikas Gupta, JMD, Earth Group

Property carnivals should be active in the real estate sector

Vikas Gupta, JMD, Earth Infrastructures Ltd explains why property carnivals can be a boon for the real estate sector. Read on to know more…

The slowdown in the real estate sector has propelled developers to try new strategies to attract buyers. A concrete step in this direction is to arrange real estate carnivals at various cities across the country. Holding property carnivals is not a new idea. There are organizations like Confederation of Real Estate Developers Associations of India (CREDAI) conducting carnivals.

If this process is transformed into a movement, it will help in intensifying the process. Developers get a common chance and place to exhibit their projects, interact with prospective buyers and generate business deals at such events.

The property carnivals prove beneficial not only for developers as they surely churn business but also prove useful for buyers and investors too. They get a golden chance to visit stalls of every developer and ask for details and brochures. It gives them an opportunity to physically interact either with company officials or developers’ themselves, which otherwise seems impossible for them to do. The most significant thing is that local buyers and investors get a chance to have the officials at their doorstep if the deal materializes.

However, a property carnival is said to be successful only if the turnout of buyers and investors is in significant numbers. Otherwise, the whole exercise will prove futile. Such events must be held at spacious venues and also within the “heart” of the city. These events are held for two or three days.

Therefore, venue of such events should be held inside the premises. It has been observed that such events go waste if these are held in the outskirts of the cities and also in the open due to sudden rough weather. For instance, a property carnival held in the outskirts of the Ludhiana city did not prove successful.

Various organizations and real estate companies have to take an initiative to make a “movement” for holding property carnivals across the country. These carnivals should be planned in such a manner that these should not put much economic burden on developers. Rather, the organizers should run this “movement” on the basis of “no profit no loss” for cause of the entire real estate sector. If it happens, realtors, buyers and even investors will surely find tremendous change in the overall scenario in real estate sector. Of course, the initiative will give a boost in real estate sector.